Aquaponix Systems is a grassroots startup that sells aquaponics systems and equipment. They are just starting out so they needed a logo and a Shopify website. Aquaponics is a hyper-efficient food production system. Similar to hydroponics systems, aquaponics systems produce plants and other ground grown foods in media filled reservoirs. The difference, which makes aquaponics hyper-efficient, is that instead of using supplemental vitamins and minerals to feed the plants, fish effluent from a reciprocal fish tank provides everything plants need for full, healthy growth.
The team Aquaponix Systems wanted a clean, minimal and modern looking logo, which reflects their industry clearly. Obviously, we knew we had to somehow incorporate a fish symbol and a plant symbol. We took it a step further and decided we were going to figure out how to incorporate the "X" from Aquaponix as well. Combine all of these efforts and you get a modern, eye-catching logo that communicates the brand name and persona simultaneously.
We think all of a company's branding images should be harmony, from their logo to their facebook page header, brand images should work together to communicate the brands purpose, vision, and character. You can see the Aquaponix Systems logo above — a demonstration of the quality of our process.