Ideas are great, but they don't do much on their own. Ideas must be developed, tested, stretched, critiqued, adjusted, contorted, and scaled. Simple and complex ideas alike, improvement is always possible. Our strongest skill set comprises the fundamentals of developing ideas to their greatest potential. We have a knack for reframing the status quo, inspiring innovative features, uncovering hidden use cases, and turning those insights into actionable plans.

Our process is based on Stanford's Innovation through Design Thinking system. We frame the problem in the context of the current environment and then create mind maps to capture insights — mind mapping helps tease out ideas that may otherwise remain hidden, overcome mental blocks, find unique connections, realize you know more than you think, and, most importantly, induce creativity! Then we take the insights and brainstorm ideas by asking and answering "How Might We" statements: "How might we convert free users to paid users? How might we make social sharing more fun? How might we connect with current users' friends?" This part of the process generates a TON of ideas, and that's a good thing because the next step is down selecting the ideas. We focus on the ideas with the highest potential and value and begin establishing the concept's direction. Down selecting is a kind of brainstorm in and of itself because at this point we begin to define the idea's purpose. Then we prototype.