We make ideas come alive.

Should You Hire a Web Designer or Use a Website Builder? March 29, 2015

“Think convention for website builder. Think customization for website designer.
You will get the most out of a website builder if you don’t try to reinvent the wheel. Stay conventional. Use things like photo galleries, forms, paragraphs, basic ecommerce and text.

A website builder will buy you 90% of the customization at 10% of the cost.

If you need to get to 100% customization because you want to build something unconventional, then you’ll absolutely need a website designer.”

Top 10 Benefits Of Social Media Marketing

“92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites… Just six hours a week or a few hundred dollars is all it takes to establish your presence… Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.”

How Small Businesses Can Benefit From A Content Marketing Strategy March 27, 2015

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Everybody Should Use This Design Process

“Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.”

Watch the video

How To Develop An App Idea — 100for100 March 9, 2015

The first app I’m publishing in this series is 100for100 — a simple iOS brain game in which you get points each time you catch a dropping colored ball on the side of a platform of the matching color (I’ll explain the name later).

How To Develop An App Idea

If you’re interested in pursuing an app idea, but you’ve never published an app, you should get a little practice before devoting all of your time and energy to make your grand vision app idea. There are a lot of little nuances about developing and publishing apps that you may not consider if you’ve never done it before. The most common issue people don’t consider, for example, is a little something called no one downloading your app. That’s not a small problem and it happens to the majority of apps and publishers with limited to no experience. No matter how brilliant your idea, you must figure out how to get users — and the best way to learn is to do.

“I Have an App Idea… Where Do I Start?” March 5, 2015

We get a lot of people emailing us on the subject of what to do if you have an app idea and many of those conversations start something like this: “I have an app idea, where do I start?” The answer to that question is… it depends and it depends on several variables. To name a few — platform, revenue model, and target audience. We found an article that explains these variables and several others too, quite well. You can check it out by clicking the link below. Here’s a snippet:

“To do it right, there is a lot of hard work involved and you will get a bit addicted to your laptop. And there’s a steep learning curve at the start and you might not see your family and friends for a good while! But if you can stick it out, and start getting things working, it is definitely worth it” […]

Creating Something Completely New.. And Delivering On Time February 28, 2015

It can be extremely hard to come up with completely unique and original ideas, and then execute, all on your own. But don’t get down on yourself if you a few bad projects or some ideas that begin without a successful end. It’s about what you learn along the way. What I’ve learned is that you must brainstorm and plan heavily on the front end and then remain alert and agile through the middle. This is how you will achieve the best results and it is how we have obtained our best results along the way. We take development in steps and make sure we complete each step to the highest quality. It is a great system to work with if you feel that you are having trouble developing original ideas and following them through to completion.